Now, a review of ratings data compiled by Nielsen shows the internal chaos at the network is mirrored by deep declines in viewership across all day parts—total day and prime time.
Through February 15, CNN’s average prime time audience among viewers 25-54—the key demographic valued by advertisers—was just 126,000, representing a 69% drop from the same period one year ago. Among total viewers, the average audience was 534,000, a decline of 68% from 2021.
To be fair to CNN, cable news viewership has dropped from a year ago, with the fallout from the 2020 election and the January 6 attack on the U.S. Capitol driving high viewership. MSNBC saw a 62% drop among viewers 25-54 year-over-year, and a 47% decline among all viewers.
Fox News Channel was the only cable news network to increase its viewership—up 6% in the key demo and up 2% among total viewers—compared to the same period in 2021.
https://www.forbes.com/sites/markjo...e-down-nearly-70-in-key-demo/?sh=4f6795676dda
Seems the Communist News Network is loosing viewers...